Fill up your canteen and breakout the bug spray because we’re about to embark on an adventure SRF-style. Discover fresh takes on warm-weather staples, get gear recommendations, and learn new ways to survive — and thrive — through long days and short nights.
Gather your besties and your fam because cooking for a crowd is part of the fun.
Snake River Farms is a beef company headquartered in Boise, Idaho that strives for the highest levels of quality and excellence. We partnered with them to develop a bi-annual long-form magazine—or more accurately—a \"magalog." The bi-annual publication focuses on storytelling with longer-form articles, guides, and interviews (and less focus on products and prices). The result is a magazine that one would want to read cover-to-cover and in turn, generates loyalty through brand authenticity. This is the 6th issue of The Lead, Summer 2024, that hit the mail stream over the summer. The Lead is a result of collaboration within our design team and that of Snake River Farms to develop the overarching publication theme of Camp SRF, art direct the look and feel, plan photo shoots, write content, design the layout, and work with the print shop and mail house to deliver a quality final product. As far as design goes, each article has a unique art direction designed by different people on our creative team to create a visual adventure for the reader and to help the topic of each article shine. Though each article varies in style, color, and display typography, the body copy is consistent throughout to ensure overall continuity. To help the reader navigate the publication, there are visual \"tabs" on the right with article titles.
This joint effort in design culminated in winning Gold in the Rocky Idaho Advertising Awards. After that, it was automatically submitted to Districts where it won Silver.
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