Design, Event, Branding, Marketing

Jaialdi 2025 Festival

Celebrating one of the oldest cultures in Boise, Idaho.

01 Project Overview

Everyone’s Basque at Jaialdi

People from all over the country and world travel here to be with each other and share their culture. In doing this series, our main concern was to make sure the Basque people were portrayed appropriately to show their history, without feeling old and stale. With close collaboration with the board leaders of the Boise Basque Center, we were able to develop a concept that was fresh and exciting. Together, we decided that the best way to represent this festival was to portray the many aspects at the event. We developed four different characters. One to portray the music, one to portray dancing, one to portray sports, and one to portray the nightlife. They all come together for the main poster to create the full feeling of the event, while also being used individually to highlight their own sections. Jaialdi 2025 will be their first event in 8 years due to COVID. They wanted to come back with a bang, and boy did we ever! Aupa!

Categories
Design, Event, Branding, Marketing
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