Benton Franklin Fair & Rodeo

For nearly eight  decades, the Benton Franklin Fair & Rodeo has been brought their  community together for a week filled with laughter, thrills, and shared  traditions. With more fun in the sun at the carnival, more excitement in the  rodeo arena, more flavors to savor with tasty fair treats, more world-class  entertainment at the Concert Series, and even more colorful sunsets as  attractions help light up cotton candy skies, it’s no wonder they call it  “The Best Week of Summer.” To capture this spirit, we created a visual  identity and messaging platform that feels like a living scrapbook full of  memories, and invites guests back to collect even more.

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