Ad Design, Photography

Badgesmith

 BadgeSmith provides high-quality, custom ID badges for organizations that require visible certification, clearance, and role identification at scale.

01 Project Overview

BadgeSmith Means Business.

When they transitioned away from selling through a popular online marketplace, they needed a way to reach and engage their audience directly. That’s where we came in.

We developed a full-funnel LinkedIn marketing strategy tailored to decision-makers who order badges for their organizations. Our campaign combined:

·     Strategic creative design to break through LinkedIn’s crowded feed

·     Compelling ad copy that speaks directly to BadgeSmith’s ideal buyers

·     Custom photography & animation to showcase their standout products

We highlighted BadgeSmith’s unique Key Role Identification badges that indicate project leads, pronouns, and certifications & real human support that ensures quality and ease of ordering. With scroll-stopping visuals, engaging CTAs, and precise audience targeting, and an easy-to-navigate landing page designed to convert, we made it clear:

BadgeSmith Means Business.

Categories
Ad Design, Photography
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